Some people run events. Others make them click. Seth’s there when it comes alive, and that’s been true for a while now.
Before he ever officially joined The Go Game, he was already deep in the world of immersive play at Camp Grounded, where creativity, connection, and a little bit of organized chaos were basically job requirements.
Back when The Go Game was sponsoring Camp Grounded’s legendary Color Olympics, Seth wasn’t just participating… he was producing, building, and elevating the experience. Nine years later, that same energy is still very much intact, just scaled up, dialed in, and occasionally deployed across three cities in five days.
Last week was a good example. It opened in Napa with a Networking Bingo game that people could technically opt into. At first, it looked like a lot of observing, with a few people easing in. Then it flipped. Conversations turned into movement, movement turned into competition, and suddenly the whole room was playing.
By the next day, he was in Salt Lake City running a 1,000-person Secret Agent Game for Maverik. Bigger room, faster pace, but the same idea underneath it: get people in quickly, give them something to grab onto, and let the game do the work.
Then Scottsdale: Two nights, a Premium Classic Adventure spread across two venues, with axe throwing, ice curling, and duckpin bowling all folded into one experience so it didn’t feel like separate stops. It just moved.
That range is kind of the point. The format shifts, the setting changes, but the goal stays consistent: leading experiences that move corporate team building out of the expected.
Like In Barcelona: A Classic Adventure for Microsoft’s Minecraft team, with 300 people moving along the boardwalk, actors woven throughout, the whole thing feeling less like an event and more like a vibrant moment in time you just happened to stumble into.
Or the Big Island of Hawaii: Same format, same size, completely different energy. The structure works anywhere, but each experience unfolds differently.
At a Classic Adventure for a large law firm in San Francisco, the clients wanted more time before the big finale and told Seth to improvise—so he started singing Neil Diamond’s “Sweet Caroline.” Within seconds, 300 attorneys and paralegals were all in, like it had always been part of the plan. No warm-up, no resistance. Just… full commitment.
That’s the lane Seth operates in. Take a well-built game, then let people push it further. Nine years in, that approach hasn’t changed much. He knows how to get people into the game and leaves just enough room for things to take on a life of their own.
No matter the size or location of your organization, you can create an engaging workplace culture. Discover more about virtual team building activities at thegogame.com!
Let’s build a workplace where passion, purpose, and play intersect! 🛝❤️