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Privacy Policy


This Privacy Policy tells you what to expect when Wink Back, Inc., also known as “the Go Game,” collects personal information about you as a user on its websites. This Privacy Policy covers the website located at http://www.thegogame.com (our “Marketing Site”) and the platform on which we run our games games, which is located at http://play.thegogame.com and http://play-maestro.com (“Breadcrumb”).

Information Collection

We collect information from you when you browse pages, complete a form, or participate in a game using Breadcrumb.

When you fill out a form on our website, we may ask you for your name, email address, phone number, and other contact details. When you play a game on Breadcrumb, you may be asked to provide limited information including an email address and non-identifying information required to run the game. You may visit our Marketing Site anonymously. However, when you fill out a form or participate in a game on Breadcrumb, you are not anonymous to us.

We may also automatically receive and record information on our server logs from your browser, including your IP address and the page you requested.

Use of Your Information

Any of the information we collect from you may be used for one of the following purposes:

  • To improve our online offerings. We continually strive to improve our website offerings based on the information and feedback we receive from you.

  • To improve customer service. Your information helps us to more effectively respond to your customer service requests and support needs.

  • To host games. We will use the information you provide to run games in which you and others participate.  Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company other than the Go Game for any reason whatsoever, without your consent, other than for the express purpose of completing a game in which you participate or otherwise completing a transaction that you initiate.

Information Security

We implement security measures commensurate with the sensitivity of the data we collect.  Passwords are encrypted during storage and transmission.  Other information may be stored in clear text.  We do not accept sensitive information such as credit card numbers, social security or tax identification numbers, or other non-public personal information on the Marketing Site or on Breadcrumb.

Cookies

We use cookies on our Marketing Site and on Breadcrumb. Cookies are small files that a site or its service provider transfer to your computer’s hard drive through your web browser (if you allow) that enable the site to recognize your browser and capture and remember certain information.

We use cookies to help us keep track of the information you submit on forms, to identify and track your progress in games, to understand and save your preferences for future visits, and to compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Third party cookies from Google Analytics are used to determine which site to measure, distinguish unique users, remember the number and time of previous visits, and remember traffic source information.

The table below explains the cookies we use and why.

Site

Cookie Name

Description and Use

Marketing Site & Breadcrumb

__utma

Used by Google Analytics to distinguish users and sessions. The cookie is created when the Google Analytics JavaScript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. This cookie will last for two years.

Marketing Site & Breadcrumb

__utmb

Used by Google Analytics to determine new sessions/visits. The cookie is created when the Google Analytics JavaScript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. This cookie is deleted 30 minutes after last being used.

Marketing Site & Breadcrumb

__utmc

Used by Google Analytics in conjunction with the __utmb cookie to determine whether the user is in a new session/visit. This cookie is deleted when you close your browser.

Marketing Site & Breadcrumb

__utmv

Used by Google Analytics to store visitor-level custom variable data. The cookie is updated every time data is sent to Google Analytics. This cookie is deleted after two years.

Marketing Site & Breadcrumb

__utmz

Used by Google Analytics to store the traffic source or campaign that explains how the user reached the site. The cookie is created when the Google Analytics JavaScript library executes and is updated every time data is sent to Google Analytics. This cookie is deleted after six months.

Marketing Site & Breadcrumb

__ga

Used by Google Analytics to distinguish users. The cookie is updated every time data is sent to Google Analytics. This cookie is deleted 2 years after creation.

Marketing Site & Breadcrumb

_gat

Used by Google Analytics to throttle request rate. The cookie is updated every time data is sent to Google Analytics. Deleted after 10 minutes.

Breadcrumb

pnctest

Used by PubNub, which is a service we use to allow us to contact individual phones and users of The Go Game. pnctest enables PubNub to maintain a connection to the user while they are using The Go Game. This cookie is deleted on browser close.

Breadcrumb

remember_token

Used by Breadcrumb to store a token received when the user logs in. Identifies the user.  This cookie is deleted when the user logs out.

Breadcrumb

session

Used by Breadcrumb to store information in the form of a session identification that does not personally identify the user. The session cookie is stored in temporary memory and is not retained after the browser is closed. Allows for users to keep their preferences and actions stored on the browser before logging out.

Marketing Site

pid

Used by Twitter to track whether you are logged in to Twitter by saving a unique anonymous id for each website visitor. Enables tailored twitter suggestions. Not automatically deleted.

Marketing Site

guest_id

Used by Twitter to identify individual users who are not logged in to Twitter. Acts as a guest ID cookie. This cookie is deleted after two years.

Marketing Site

eu_cn

Used by Twitter to identify individual users. This cookie is deleted after one year.

Marketing Site

csrftoken

Used by the Marketing Site to identify user sessions.  This cookie loads on render, and gives user a token. The Marketing Site uses the token to check that forms submitted to the server are coming from users on thegogame.com. Once assigned, the token is then available for use throughout the application in client script for use in both regular forms and AJAX posts. This cookie is deleted on browser close.

Cookies set by Third Party Websites and Components

We sometimes embed photos and video content from websites such as YouTube. As a result, when you visit a page with content embedded from, for example, YouTube, you may be presented with cookies from those websites. We do not control the dissemination of these third-party cookies. You should check the relevant third-party website for more information about these.

Controlling and Blocking Cookies

If you wish to restrict or block the cookies which are set by the Go Game, or indeed any other website, you can do this through your browser settings. The “Help” function within your browser should tell you how.

Alternatively, you may wish to visit www.allaboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that restricting cookies may impact on the functionality of the Marketing Site and will prevent you from being able to effectively use Breadcrumb to participate in a game.  You may contact us without the use of cookies by Phone at +1.415.734.9330, or by email at info@thegogame.com.

Information Sharing and Disclosure

We will not sell your personal information to anybody.

We may disclose personal information about you to our business associates and other professional advisers, our employees and agents, suppliers and providers of goods and services, and regulatory authorities, and as required by law or regulation.

Your personal information may be transferred to the above individuals and organizations located in countries which may not provide legal protection of information equivalent to that in the jurisdiction from which you are visiting this site. Details of the individuals, organizations and countries involved in your case will be provided upon request.

Access to Your Information

You have the right to request a copy of the information we hold about you. You can make such a request by emailing or writing to us using the contact details below. We require evidence of your identity in the form of a copy of your passport, driver’s license, or birth certificate. Once we have received evidence of your identity we will commence fulfilment of your Subject Access Request and respond within 30 calendar days. Agents acting on behalf of an individual must also provide us with a letter of authority signed by the individual concerned that authorizes you to receive personal data on their behalf.

Other Important Information

This policy has been developed with the recognition that internet technologies are rapidly evolving. This policy is subject to change and any such changes will be posted on this page. We want you to be aware that the Go Game is not responsible for the content or the privacy policies of websites to which there may be a link.

We only retain your personal information for as long as is necessary for the purposes described above.

If you have requested that we send you material of interest, we will cease doing so if you so request.

Children’s Online Privacy Protection Act Compliance

We comply with the requirements of COPPA (Children’s’ Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

California Online Privacy Protection Act Compliance

Because we value your privacy, we have taken the necessary precautions to comply with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Getting in Touch with Us

If you have any questions or concerns about privacy and security or the handling of your personal data or if you wish to make a request to access your information, then please contact the Go Game Data Protection Officer in writing at 400 Treat Avenue, San Francisco, CA 94110, by Phone at +1.415.734.9330, or by email at info@thegogame.com

We reserve the right to make changes to this policy. Any changes to this policy will be posted.