After meeting with Ubisoft and learning about the goals of the event, The Go Game writers got to work customizing missions. Each facet of the game educated the players about the new characters and themes in this 'hot-off-the-press' release. Relevant facts about the game were transformed into ‘MISSIONS’ in a fast-paced street game.
Dudes dressed as Redcoats? Check. Headless horsemen? Yup. Good guys and bad guys alike came to life, as the teams got a truly unique, real-world taste of the new game. Our proprietary game software delivered each mission to teams' phones -- ensuring no bottle-necking of teams, and fluid game mechanics and experience for the players.
Teams went crazy. It turned a simple media Q&A into a high-energy, mad dash for points. Creative video challenges harkened to content from prior game releases, and teams were tasked with re-creating the seminal scenes they'd played over the years.