Ready to get started?

Fill out the form below for a custom quote for your next company event!

SAP Knowledge Quest

10,000 Gamification in Vegas

In the fall of 2011, The Go Game created a spectacular conference-wide game experience for SAP that united some of our best people (past and present) with our best practices. Called Knowledge Quest, the ongoing 4-day experience wove a game-layer throughout SAP’s TechEd user conference.

Primary Goals

  • Enhance/deepen the learning at session breakouts
  • Encourage attendee networking
  • Drive traffic to the showroom floor
  • Oh, and to have fun of course!

How It Works Arrow

The Setup

We were floored when we found out that our most famous Go Game alum and Gamification Guru, Jane McGonigal was going to be delivering the Keynote for TechEd! SAP is looking seriously at how game mechanics can be integrated into work, and who better to describe its virtues than Jane? And who better to build a game, and give attendees a hands-on tutorial in all things game-y than The Go Game? We’ve followed Jane’s career arc with great interest and enthusiasm over the years. She’s been a great flag-bearer for our industry and we like to think that we played a small part in her development as a game designer! It was so timely to have her encourage all the attendees to play Knowledge Quest the night before it kicked off. We’d spent the previous 2 months building a robust game engine that would host up to 5000 players at any given moment.

The design of the game was a slight departure for us. We included some of our fun scavenger-style and creative missions (wouldn’t really be a Go Game without them), but they took a backseat to the SAP-centric, content-driven challenges that made up a large part of the game. The attendees (few of whom knew one another) were there to learn about what’s new at SAP - and it’s a packed 3 days. We literally saw dudes with their heads on fire. 

Go Game SAP


Nothing gets people more psyched than Game of Thrones-inspired Quests, Battles, and Skills. It is known. Teams protected dragon eggs, rode with the Dothrakis, challenged other teams to duels, and fought on behalf of their House and sigil. Interactions with actors dressed as Westeros characters and city-specific challenges helped players immerse themselves in the storyline. We knew players would want to tap into their arsenal of trivia knowledge so we put them to the test. Fans rose to meet our challenges, including re-enacting famous scenes using their fingers or re-writing the theme song with kazoos and beatboxing. In short, people had a rippin’ good time.

Go Game SAP

“We had an absolute blast, and our team hasn’t stopped talking about their experience with The Go Game. It really helped us create the right environment for our teams to get to know one another and get off to a great start for 2013”

Tomiko Wolf

    Ready to Get Started?

    Let us create a proposal for your team!
    Request A Quote