Companies spend an immense amount of time and money on recruiting, and often don't get the results they were looking for.
In the past, companies could advertise whatever image they wanted to potential candidates, but today, candidates prefer to learn about the company by interacting with people who work there. Websites like Glassdoor and of course, social media, have changed the way companies recruit because there is so much more transparency in the process. No longer can companies hide behind marketing gimmicks and buzzwords; companies need to be much more authentic, and potentially change the way they do things.
No one likes getting cold emails unless they’re really well-written or from a well-known company. As a simple example, if you were to get a cold email from Google offering you a job, it’s likely that you’d open it. Right? That’s why developing your employer brand is so important. Whether it be via social media or word of mouth.
Companies realize the value in taking the time to get to know someone and the importance of having all potential candidates go through multiple steps in the interview process before making a decision. The only caveat to this is that top talent is off the market very quickly. Often, companies will overdo the process and make it longer than it needs to be.
Optimize Your Recruiting Process: There are tons of excellent software options that help to optimize the process, such as Greenhouse, used by companies like Pinterest and Evernote. Take advantage of all the great resources available.